What you should know
– The iPhone 15 Pro and iPhone 15 Pro Max are expensive purchases, with prices starting at $999 and $1,199 respectively.
– Some users prefer to protect their iPhones with cases, while others want to show off the color and design of their phones.
– There are two categories of users who choose to use cases: those who prioritize aesthetics over protection and those who seek cases that meet military specifications for maximum protection.
– The price range for iPhone 15 Pro series cases is wide, ranging from $25 to over $100. Apple launched its FineWoven cases priced at $59, while Casetify offers the Ultra Bounce Case at $112, claiming protection from falls up to 10 meters.
– GRAY, a luxury firm from Singapore, has introduced the Alter Ego line of cases for the iPhone 15 Pro and Pro Max, made with aerospace-grade titanium. These cases are priced as high as the phones themselves, with the Natural Titanium case starting at $989 and the Gold Titanium case priced at $1,529 for the iPhone 15 Pro. The prices for the iPhone 15 Pro Max Alter Ego cases start at $1,169 and go up to $1,899 for the Gold Titanium case.
– The Alter Ego cases are designed to complement and enhance the iPhone’s design, with raised titanium for drop protection while leaving access to buttons, ports, and lenses unobstructed.
– Pre-orders for the Alter Ego cases end on November 30, and shipping is expected to commence in January.
– While the Alter Ego cases may seem excessive in price, there is likely a market for them, although it is unlikely to see them in regular use.
Full Story
The iPhone 15 Pro and iPhone 15 Pro Max are expensive purchases, starting at $999 and $1,199 respectively. Many users choose to protect their handsets with cases, while others prefer to showcase the design and color of their iPhone, or flaunt the Apple logo. For those who opt for a case, there are two categories: those who prioritize aesthetics over protection, and those who search for military-grade cases. Some case manufacturers demonstrate the durability of their product by throwing a new iPhone in the air and showing it remains unscathed after hitting the ground.
The iPhone 15 Pro case market offers a wide price range, with cases ranging from $25 to over $100. One notable case is Casetify’s Ultra Bounce Case, priced at $112. This case claims to protect the phone from falls as high as 10 meters (32.8 feet). However, this is far from the most expensive case available for the iPhone 15 Pro series.
GRAY, a luxury firm from Singapore, has introduced the Alter Ego line of cases for the iPhone 15 Pro and iPhone 15 Pro Max. These cases are made with aerospace-grade titanium and are available in Natural Titanium, Stealth Titanium, and Gold Titanium. The prices of these cases are jaw-dropping, with the Natural Titanium case retailing at $1,099 (pre-order price: $989), the Stealth Titanium case priced at $1,399 (pre-order price: $1,259), and the Gold Titanium case costing $1,699 (pre-order price: $1,529). The Alter Ego cases for the iPhone 15 Pro Max start at $1,299 (pre-order price: $1,169), with the Stealth Titanium case priced at $1,599 (pre-order price: $1,439), and the Gold Titanium case listed at $1,899 (pre-order price: $1,709).
GRAY CEO Kevin Wu explains that the Alter Ego cases were designed to enhance the iPhone’s aesthetic features instead of concealing them. The company wants to create a case that complements the design and engineering efforts put into the iPhone. Pre-orders for the Alter Ego cases will end on November 30, with shipping expected to begin in January.
While it may seem excessive to spend more on a case than the actual phone, there is likely a market for the Alter Ego cases. However, it is unlikely to see these cases in everyday use due to their prohibitive price and unique design.
