Google Shuts Down Pinterest-Like App

What you should know


  • Google is discontinuing its Pinterest-like app, Keen, making it inaccessible from March 24, and advising users to export their data before it’s wiped out.
  • Keen, launched in 2020 and developed by Google’s innovation lab Area 120, used Machine Learning to offer personalized recommendations and search results based on users’ interests.
  • Despite its efforts in launching new services, Google often ends up axing them, focusing more on advancing its innovations in AI, as seen with the recent introduction of Gemini.
  • Google encourages existing Keen users to download their data by visiting the Keen download page and following a simple process to export their information as a ZIP file.


Full Story

Oh, Google. Always mixing things up, aren’t they? Just when we got the news about the Google Pay app taking a bow in the US this summer, there’s more. Yep, another one bites the dust.

Google’s decided it’s curtains for Keen. You know, that Pinterest wannabe? As per the folks over at 9to5Google, it’s official. March 24 marks the end of the road for the Keen website and app. So, if you’ve been pouring your heart into your Keens, I’ve got some bad news. Everything’s getting wiped – posts, uploads, likes, follows, comments. Poof. Gone.

But hey, there’s a silver lining for those who’ve been keen on Keen. Google’s not leaving you high and dry. They’ve been sending out emails with a lifeline. Want to keep your data? Here’s the drill: head over to, pick the Keens you want to save, hit “Next” to check ’em out, and then click “Download data.” Easy peasy.

Remember 2020? Among all the chaos, Keen popped up as Google’s shiny new toy. Thanks to Area 120, Google’s playground for experimental stuff, Keen tried to make a splash. It was all about using Machine Learning to dish out personalized recommendations and search results. Users could create these digital mood boards, cramming them with all sorts of links, images, videos, and notes around themes they loved.

Despite Google’s big bets on mainstays like Gmail, Workspace, and Maps, they’re always on the hunt for the next big thing. They pour time, money, and brainpower into these experiments, hoping to stumble upon a new standalone hit. But let’s be real, not every shot’s a slam dunk.

Lately, it seems Google’s got its eyes on a bigger prize. AI’s the name of the game now. They recently pulled the curtain back on Gemini, their latest brainchild, complete with its own Android app. Who knows? Maybe this time, they’ve hit the jackpot. Or, you know, maybe not. Only time will tell.

Derrick Flynn
Derrick Flynn
With over four years of experience in tech journalism, Derrick has honed his skills and knowledge to become a vital part of the PhonesInsights team. His intuitive reviews and insightful commentary on the latest smartphones and wearable technology consistently provide our readers with valuable information.


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