Is Expecting Galaxy S24 Line at Galaxy S23 Prices a Reasonable Dream?

What you should know

  • Samsung plans to retain the price of the upcoming Galaxy S24 line, aiming to sell them at similar prices to the Galaxy S23 line.
  • The official unveiling of the Galaxy S24 line is scheduled for mid-January 2024.
  • Samsung’s strategy to maintain the Galaxy S24 prices may involve using cheaper parts in some markets, such as their in-house Exynos chips instead of Qualcomm chipsets.
  • If the Korean report is accurate, the Galaxy S24 could start at $799.99, the base Galaxy S24 Plus could cost $999.99, and the base S24 Ultra could retail for $1,199.99.

Full Story

Alright, let’s get real. Everything seems to be going up in price. But hey, we’re not here to complain about the cost of rent, eggs, or bread. Nope. We’re here to talk about the stuff that really matters. Like the price of the upcoming Samsung Galaxy S24 line.

Now, let’s ask the hard-hitting question: do we really deserve to pay such a price? Whatever that might be, of course.

In mid-December 2023, a report by Korean media leaked some juicy tidbits from the tech giant’s kitchen. Samsung, it seems, plans to keep the price of the Galaxy S24, the Galaxy S24+ and the Galaxy S24 Ultra the same as the previous Galaxy S23 line. Intriguing, right?

We’ll be hearing the Galaxy S24 fanfare pretty soon. The official unveiling is scheduled for mid-January 2024. Then, the price will no longer be a secret. But hey, that’s not a reason for us not to haggle right now.

Let’s do some math. Mix some Galaxy, Pixel, and iPhone prices. Add some hardware parts, a cup of global trends, and sprinkle in some prices of older devices. What do we get? Well, we’re not sure yet. But it’s fun to speculate, right?

Remember, this is just a speculation article. The final prices of the Galaxy S24 may vary.

It’s all about context. It doesn’t really matter if the price of a phone (or an egg, or a Porsche) is $1, $1000, or $1,000,000. What matters is how much money you’re making, and how much money you’re spending on essential and non-essential things.

In the smartphone world, two major things happened in 2023. Apple decided not to raise prices in the iPhone 15 line. Google, on the other hand, bumped the Pixel 8 and the Pixel 8 Pro by a solid $100 for the base models.

So, which way will Samsung go?

According to the report from Korea, Samsung wants to freeze the Galaxy S24 prices. Why? They want to sell more flagship phones than last year. They’re aiming to sell more than 33 million units in 2024.

But everything has its price. And keeping prices the same – even more so. For Samsung to sell the Galaxy S24 phones at the Galaxy S23 prices, and still make a profit, they need to be sure of a few things. They need to spend the same on hardware, software, wages, marketing, and everything else.

Or… they could find ways to produce the Galaxy S24 line with some cheaper parts.

You may have heard this (or not), but Samsung is a bit picky when it comes to different markets. In some places, they put superb Qualcomm chipsets in their phones. In other markets, they use their in-house Exynos chips.

Samsung broke the mold with the Galaxy S23 line, which featured the Snapdragon 8 Gen 2 no matter where it was sold. Now, the good old “You’ll get a great Qualcomm chipset depending on your location” is back on the table.

In short, not having to spend more money on Qualcomm’s latest Snapdragon chips for all the Galaxy S24 models will allow Samsung to be flexible with prices. And hopefully, not raise them.

If the Korean report turns out to be true, we could expect the Galaxy S24 to start at $799.99. The base Galaxy S24 Plus could cost $999.99, and the base S24 Ultra could retail for $1,199.99.

But what about the Galaxy S23?

If you’re not too much into AI, maybe you should get the Galaxy S23. Prices will inevitably drop when the new cat comes to town.

If you’re on the AI craze wagon, get your wallet ready early next year. Samsung just can’t stop presenting the Galaxy S24 as an “AI phone”.

Final food for thought?

If the price stays the same – great for US buyers. If you’re living in the UK or Europe – not so great. Last year, the same amount of money would’ve gotten you a Qualcomm chip inside your Galaxy flagship. This year, it’s (almost certainly) going to be Exynos.

If the price goes up – don’t panic. After all, “nothing new under the sun”, right? That’s the same sun that’s been shining down on us since 2019 and that’s causing prices to go up. On the other hand, a pricier Galaxy S24 better bring some real magic for the money… or else.

Derrick Flynn
Derrick Flynn
With over four years of experience in tech journalism, Derrick has honed his skills and knowledge to become a vital part of the PhonesInsights team. His intuitive reviews and insightful commentary on the latest smartphones and wearable technology consistently provide our readers with valuable information.


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