New AI Features Unveiled for Apple Safari in Recent Leak

What you should know


  • Apple is enhancing iOS 18 with AI features, including new functionalities for the Safari browser such as a UI overhaul, advanced content blocking tools, and Intelligent Search powered by AI.
  • An AI-driven summarization tool, utilizing Apple’s on-device Ajax large language model (LLM), will provide quick, privacy-focused summaries of website content directly on the user’s device.
  • Safari may introduce a “web eraser” feature allowing users to selectively remove parts of a webpage, like text, images, and ads, with the browser remembering these settings across sessions.
  • Enhancements to Visual Look Up will enable Safari and other apps to identify consumer products, potentially offering information on product names, purchase locations, and prices, with a broader rollout expected by 2025.


Full Story

So, word on the street is, Apple’s got some big plans for iOS 18. I heard through the grapevine—okay, more like AppleInsider—that they’re giving it a serious AI boost. And not just any boost. We’re talking next-level, sci-fi movie kind of stuff.

They’re messing around with Safari on the iPhone, for starters. The UI’s getting a facelift, which honestly, it could use. But here’s the kicker: they’re adding this thing called Intelligent Search. Yep, powered by AI. Because what isn’t these days?

Oh, and get this—there’s another AI tool they’re toying with. Something about summarizing website content. Imagine, you’re in a rush, and bam, Safari gives you the CliffNotes. It’s all thanks to Apple’s Ajax large language model. And it’s on-device, so no cloud, no wait, no prying eyes. Privacy for the win.

But wait, there’s more. Ever wished you could just… erase parts of a website? Like ads, or that annoying pop-up begging you to subscribe? Safari might let you do just that. And it could remember your preferences. Magic, right?

They’re even planning to slap a badge on Safari to tell you when a site’s been altered. And if you’re feeling nostalgic for the original mess, one click, and it’s like you never went on a deleting spree.

Now, for the pièce de résistance: an AI makeover that could recognize products in pictures. Think Visual Look Up, but on steroids. It already knows your dog from a wolf and the Eiffel Tower from a lamppost. Next up? Telling you exactly what that gadget in your friend’s Instagram story is, where to buy it, and how much to save up.

Currently, Visual Look Up’s sticking to Safari, but who knows? Apple might just sprinkle some of that AI magic on other apps too.

Circle June 10th on your calendars, folks. That’s when Apple’s set to spill the beans on all things iOS 18 at WWDC 2024. Bright and early, 7 am PT/10 am ET. Don’t miss it. Or do, and catch the recap while enjoying your morning coffee. Your call.

Derrick Flynn
Derrick Flynn
With over four years of experience in tech journalism, Derrick has honed his skills and knowledge to become a vital part of the PhonesInsights team. His intuitive reviews and insightful commentary on the latest smartphones and wearable technology consistently provide our readers with valuable information.


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