Samsung Foldable Phones Market Share Plummets from 30% to 6% in Key Country

What you should know


  • Samsung initially led the foldable smartphone market, especially in China, due to being a first mover and strong marketing.
  • Chinese brands like Huawei, Honor, Vivo, Oppo, and Xiaomi have significantly caught up, leading to a sharp decline in Samsung’s market share in China’s foldable smartphone segment.
  • Recent data shows Samsung’s market share in China’s foldable smartphone market has plummeted to 5.9% in Q1 2024, from nearly 30%, placing it at the bottom among competitors.
  • The trend of “patriotic consumption” in China favors local brands over foreign ones like Samsung, even if the latter offers technologically superior products.


Full Story

Oh, how the mighty have fallen, huh? There was a time, not too long ago, when Samsung was absolutely killing it in the foldables game over in China. But now? Well, it’s a whole different story for the Korean tech giant in those parts.

You see, when you chat about foldables with folks who aren’t exactly tech wizards, they’ll likely mention just two names: the Galaxy Z Fold and the Galaxy Z Flip. Yep, that’s Samsung’s magic at work, thanks to some savvy marketing and being the early bird in the scene. They really did set the stage as the go-to brand for anyone craving a foldable phone, not just in some places, but globally. And yes, that included China, where it took a hot minute for the local champs to play catch-up.

But catch up, they did. And how! We’re talking about the likes of Huawei, Honor, Vivo, Oppo, and Xiaomi here. These guys are now giving Samsung a serious run for its money. It’s not just about offering something a bit shinier or with an extra bell or whistle. There’s more to the story.

Diving into the nitty-gritty, recent stats from IDC threw a curveball – Samsung’s grip on China’s foldable market? Yeah, it’s slipped big time. From a pretty solid nearly 30% market share, they’ve plummeted to just 5.9% in the first quarter of 2024. That’s not just a fall; it’s a nosedive, landing them at the bottom of the pack.

Huawei’s leading the charge with a whopping 44.1% market share. Then you’ve got Honor, Vivo, and Oppo, all queueing up before Samsung even gets a look in. It’s not that Samsung lost its mojo or anything. Their foldables are still top-notch, but the Chinese brands have seriously stepped up their game. Plus, there’s the whole geopolitical drama adding another layer of complexity to Samsung’s challenges in China.

Speaking of drama, there’s this growing wave of “patriotic consumption” in China. It’s like consumers are rallying behind their homegrown brands, which, let’s be honest, is kinda cool but tough on outsiders like Samsung. Even if Samsung’s foldables are packed with features that make tech enthusiasts drool, many customers are leaning towards the local options.

This shift poses a real pickle for Samsung. Convincing the Chinese market to swing back their way? That’s going to be one tough cookie to crack. Looking ahead, it seems like Samsung’s road in China is going to have a few more bumps. Maybe even a pothole or two.

Derrick Flynn
Derrick Flynn
With over four years of experience in tech journalism, Derrick has honed his skills and knowledge to become a vital part of the PhonesInsights team. His intuitive reviews and insightful commentary on the latest smartphones and wearable technology consistently provide our readers with valuable information.


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