What you should know
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- Samsung‘s US product lineup will undergo significant changes this year, marking a strategic shift from previous years.
- The Galaxy A55 5G will not be released in the US in 2024, diverging from the pattern of its predecessors being launched stateside.
- Samsung suggests the Galaxy S23 and S23 FE as alternatives for those seeking more than what the A35 5G offers, hinting at concerns over potential cannibalization of its higher-end models.
- Speculation exists that more frequent discounts on the S23 FE might mitigate the absence of the A55 5G, especially if the A35 5G is priced competitively.
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Full Story
Oh, the world of smartphones, right? Samsung’s got this thing where they flood Europe and Asia with all sorts of low and mid-range phones. But when it comes to North America? Not so much. It’s kinda weird, honestly.
Now, don’t get your hopes up for a massive strategy shift anytime soon. However, there’s a bit of a twist coming to the US lineup this year. And it’s kinda exciting. Remember the A33? It made its way here, but the A32? Nope. So, it looks like we’re on the brink of a sweet comeback. That’s bound to make a bunch of budget-conscious Samsung fans in the US pretty darn happy.
But here’s the kicker. If you were eyeing the fancier Galaxy A55 5G, well, I’ve got some bad news. Following today’s global launch announcement, the company dropped a bit of a bombshell. That A55 model? It’s not hitting US shores in 2024. Yeah, that’s a bummer.
This is a pretty big deal. The Galaxy A54, A53, A52, A51, and A50 all made their way stateside in the past. So, why the sudden change? The details are a bit murky right now. Samsung’s nudging folks towards the Galaxy S23 and S23 FE instead. Seems they’re worried the A55 5G might step on the toes of their pricier S23 models.
But here’s the thing. The S23 FE’s sitting at $600, and the A54 5G’s around $450. Doesn’t really sound like a huge deal, right? Well, unless Samsung’s planning to slash S23 FE prices left and right soon. That could shake things up.
And if that’s the case (big “if” there), maybe missing out on the A55 5G won’t sting as much. Especially if the Galaxy A35 5G comes in with a killer price. It’s got a decent spec sheet and that sleek “modern” design we’ve come to love. Guess we’ll just have to wait “in the coming weeks” to see how it all plays out.
