Transsion Continues Dominance in Global Phone Market

What you should know


  • Samsung leads the global smartphone market with a 20% share in Q1, experiencing a slight decline from the previous year’s 22%.
  • Transsion, known for brands like Tecno and Infinix, was the fastest-growing smartphone manufacturer in Q1, with its market share jumping 67% year-over-year to 10%.
  • Apple‘s market share in the global smartphone industry fell to 16% from 21% the previous year, marking a 24% decline in market share.
  • Global smartphone shipments increased by 11% annually in Q1 2024, with high-end manufacturers focusing on AI features to differentiate their products.


Full Story

Oh, the smartphone world! It’s buzzing, constantly changing. Just got my hands on the latest scoop from Canalys about the global smartphone shipments for the first quarter. And guess what? It’s pretty much in line with what IDC’s been saying, though there are some tiny twists in the tale regarding market shares.

Samsung’s leading the pack, folks. They’ve snagged a 20% slice of the market pie during Q1. But here’s the kicker – that’s actually down from 22% last year. Seems like a bit of a slip, doesn’t it? They rolled out the Galaxy S24 series with that fancy Galaxy AI. People are loving it, more so than last year’s S23 series. Samsung’s been shouting from the rooftops about these AI features, and it looks like it’s paying off.

Now, let’s talk about the underdog story that’s got everyone talking. Transsion, ever heard of them? They’re the dark horse from China, sprinting ahead faster than anyone else in the race. We’re talking a whopping 67% jump in their market share – from 6% to 10% in just a year. They’re the brains behind brands like Tecno and Infinix. Keep an eye on them; they’re going places.

But not all news is good news. Apple, oh Apple, what’s going on? Their market share took a nosedive to 16% from a cozy 21% last year. That’s a 24% plummet. And Xiaomi? They’re sitting pretty in third place, with their market share up by 27%. From 11% to 14%. Not too shabby, eh?

Oppo, though, seems to have hit a bit of a rough patch. Their share dropped from 10% to 8%. That’s a 20% fall. Ouch.

Despite these ups and downs, the global smartphone market is on the upswing, with shipments climbing 11% year-over-year. The buzz is all about AI now, with every brand trying to outdo the others with their unique AI offerings. And all eyes are on Apple. Rumor has it they’re about to dive into the AI fray in a big way. Could shake things up, don’t you think?

So, there you have it. The smartphone saga continues, with twists and turns at every corner. Can’t wait to see what happens next!

Derrick Flynn
Derrick Flynn
With over four years of experience in tech journalism, Derrick has honed his skills and knowledge to become a vital part of the PhonesInsights team. His intuitive reviews and insightful commentary on the latest smartphones and wearable technology consistently provide our readers with valuable information.


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